CRM

Customer Experience Management World Tour 2011


18 May 2011

Milan, Palazzo Bovara

The growing popularity of web, social and mobile tools makes organizations constantly review their business strategy, according to a multi-channel approach. They also have to integrate it with the already existing processes. In this scenario, the choice of tools and the most appropriate technological solutions represents a key factor.

Aktive Reply, Adobe Enterprise Solutions Partner, participated at the CEM Tour 2011, where Adobe focussed on “Customer Experience Management”.

The event was an important opportunity to share knowledge with renowned speakers and to meet industry experts. Live sessions on existing technological solutions were available, but there were also hints to improve the quality of the offered services and to continue to be competitive.

Reply brought its experience and Filippo Rizzante, Reply Executive Partner, joined the morning Round Table on the theme "How to improve the management of customer experience?”. Besides, Aktive Reply had a booth dedicated to its solutions and offering.

For further information: Adobe CEM Tour 2011

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